Saurabh Banerjee

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Hello,

I'm Saurabh Banerjee

Saurabh Banerjee is a trainer and consultant in Digital Marketing and Internet Marketing. He is having specializing in Digital Marketing since 2011. He has delivered numerous projects for both local and International clients. Saurabh has over 8 years’ client Digital Marketing experience in helping corporations such as Globussoft, Sjain Ventures, Strategum. Eden Group and others to drive online visibility and generate leads that have resulted in new business online. He started, developed and sold a social network before social networking was a widespread term. As the lead Digital Marketing Strategist for Companies, he has led online marketing programs in Web Design, Web Development, Search Engine Optimization, Pay per Click Advertising, Online Marketing Campaigns, Social Media Marketing Strategy and Online PR for B2B professional services companies. Currently, he manages all SEO, SMM, Adwords, CPA activities for the firm’s top clientele


Education
University of Engineering

CSVTU, Bhilai

College of Awesomeness

Raipur Institute of Technology

School of Amusement

Holy Cross, Byron Bazar, Raipur


Experience
Digital Marketing Manager

Eden Group

Project Manager

Strategum

Team Leader

Sjain Ventures

Business Analyst

Globussoft


My Skills
Design
Programming
Branding
Marketing

764

Number of Hours in Support

100

Happy Customers

80

Projects Done

1000

Audit Report Submitted

WHAT CAN I DO

Website Development

I can create Blogger, Static, Dynamic, Mobile reposive websites

SEO and SMM

Get traffic in 6 months duration with my secret SEO and SMM service

Google Adwords

I can deliver Google adwords campaign for your business, my remarketing and mobile ads will surely give your business a nice boost in ROI

Video Creation and Shoot

Video now a days the kept on prior basis to showcase what you and what is your business is, i will personally visit your office and have a business photoshoot and create corporate video

Photography

Its my passion and i officialy carry my Gopro whenever i am at work, because i like to capture everything i can and i cant miss the same

Unlimited Support

Support is such which i care the most, i will be available on Skype, Email, Whatsapp, Facebook, Instagram to help you whenever you need my help, before or after the project

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7 Digital Marketing Trends to Consider for 2020


Marketers from a leading gaming company launched their highly successful influencer marketing campaign #Superlord on TikTok.



What are biggest digital marketing trends for 2020? More—as in more influencer marketing, more content, more web video and more of what will get digital consumers engaged with your brand online.
Here are seven key digital marketing trends that you should consider investing your time and resources in to succeed in 2020.
1- The Ascent of Social Influencer Marketing
Influencers used to be huge celebrities or “internet celebs” with millions or hundreds of thousands of followers. But now, companies are turning to people with a much smaller social media following to leverage as influencers and reach a targeted audience with a voice they trust.
Influencer marketing has evolved into to become more personalized. As it becomes more authentic, 92 percent of people trust other consumer recommendations over corporate advertising. For this reason, marketers from a leading gaming company launched their highly successful influencer marketing campaign #Superlord on the social video app TikTok, which took Germany by storm:
Further, a mediakix study predicts that the ad spend for influencer marketing could reach $10 billion by next year. It’s clear that influencer marketing is here to stay.
Video was a digital marketing must in 2019 and it will continue to be one in 2020, according to IAB’s 2019 Video Advertising Spend Report. Marketers report digital budgets increased 25 percent year over year. Consumer viewing habits explain this budget increase—advertisers go where their customers are spending their time. Per the IAB:
  • 74 percent of U.S. consumers 13 years and older watch streaming or online video at least weekly and 41 percent watch daily.
  • 78 percent of digital video viewers will watch advertising in exchange for free content.
  • Online video viewers pay closer attention to both content and ads when watching educational videos.
  • And, in addition to adding videos to your social networks and on your site, live videos on Facebook Live and Instagram Live get watched 3x longer than videos that aren’t live. It’s time to take streaming and live video ads seriously in 2020.
    3-Emerging Tech Rising
    From 5G technology on mobile devices to advancements in AI, voice and connected TVs, how consumers engage with ads will truly transform in the coming year:
  • 5G technology will transform how consumers access and use content, meaning mobile usage will dramatically increase among global audiences.
  • AI tech advancements for content will enable greater personalization in digital video.
  • Voice search for smart speakers will continue to expand as homes continue adopting Alexa, Siri and Google Home, and while developers continue to make improvements to accuracy.
  • Advancements in connected TVs and OTT (over the top media) will enable users to interact with ads from their TV and mobile devices that lead to increased product placement within streaming video.
  • 4-Interactive Content Takes Off
    Ninety-one percent of buyers are looking for more interactive content online. In 2020, content marketing will shift its focus to give audiences more of what they want: shoppable posts, AR/VR, 360-degree video, quizzes and polls are just a few examples of interactive content.
    Rome: A Guided City Tour is a great example of a 360-degree video:
    The reason interactive content will be one of 2020’s top marketing trends is because this level of interactivity in retail is new and original—take for instance, a shoppable Free People ad on Instagram. When a user taps the photo, the dress name and price appear. When tapping the price, the user is taken to a screen with more information and the option to view the item on the Free People website. This type of ad cuts through the noise, and gives visitors a reason to stay and engage. And it’s extremely shareable, expanding an ad’s reach even further.
    5-Micro-Moments Go Mainstream
    free people
    When a user taps the photo in this Free People ad, the dress name and price appear.

    Micro-moments are moments when we turn to a device—often a smartphone—to take action on whatever we need or want now. People generally make instant decisions on what to eat, which restaurant to choose, what to purchase or where to go. This tactic looks to take advantage of showing a relevant ad at the right place at the right time to the right audience.
    To take advantage of micro-moments in 2020, you need to be where consumers are searching for information in the moment—as Google puts it, marketers have to “be there, be useful, be quick.”
    The rise of micro-moments means that marketers must rethink the linear buyer’s journey that follows a set path: awareness, consideration and decision. Today, the customer journey is becoming more of a whirling funnel wherein people think, see or talk about something and then want to learn about it, watch it or buy it, all at an instant. Expectations are high, and patience is low.
    Identify your customer’s potential “have to buy” moments, and be ready to deliver quality content in those moments of need for mobile devices, and make it easy for them to then purchase.
    6-Social Media Stories Become a Marketing Mainstay
    First Snapchat came out with the concept of “My Story,” then Instagram and Facebook stories were introduced, and then YouTube unveiled their own story format: Reels. Now we have the emergence of TikTok, where users create videos on the spot and behind the scenes for a less polished and more authentic look.
    Since these types of stories disappear after a set period of time, this is a great opportunity for marketers to make good use of FOMO (fear of missing out).
    There are several benefits to using social media stories including:
  • Increased brand awareness
  • Constant engagement with followers
  • Cost-effective ad solution
  • Increased traffic to your web page
  • Opportunity to reach younger audiences

  • A simple way to engage users is to add Polls to your Stories. For instance, the National Basketball Association used Polls to ask their followers who they thought would win the upcoming matchups. Additionally, it was a useful tool to build anticipation around the event itself.
    instagram stories

    Optimizing Instagram Stories can help your brand get noticed locally.

    Consumers often use Stories to search for local businesses. For instance, on Instagram Stories, some location searches have a story icon that allows users to view recent stories that have used the particular location sticker. Additionally, the use of hashtags for places or events have a similar effect of driving user traffic to that destination to learn more. This is a great way to help your brand get discovered locally.
    7-Content Experiences Will be the Face of Content Marketing
    “Content experiences” are the amalgamation of content and context. This matters because every piece of content conveys an experience—both good or bad—through elements like design, placement, environment and more.
    Consider Coca-Cola’s “Share a Coke” campaign, started in 2011 and still going strong today. Coca-Cola lovers can personalize bottles with their name or friend’s name from the Coca-Cola website or look for a name on a bottle at in a real-world store. The campaign went viral as consumers began posting pictures online with their personalized drinks.
    Consumers naturally loved the ability to personalize bottles, and it became a great way for Coke to engage their audience—and get them to make a purchase.
    Content experience is about addressing the whole user experience when engaging with the content. It puts control back in the hands of the marketer, while also focusing on the brand experience. It’s about thinking holistically as a marketer, an important part of considering your 2020 strategy.

    5 PPC Trends to Get Ready for in 2020

    Predicting the future is never easy – particularly in the world of PPC. Even with all the campaign data in the world, you don’t know the latest trends until they hit.
    It’s a tough task staying on top of all the updates released by the likes of Google, Bing, and YouTube. It can be even harder to learn new things and quickly adapt to the changes.
    On October 23, I moderated a sponsored SEJ webinar presented by Adzooma’s Puneet Vaghela and Sal Mohammed.
    They shared the five biggest PPC trends coming up in 2020 and how marketers can increase paid search performance while staying on top of the latest industry changes.
    Here’s a recap of the webinar presentation.
    marketing trends
    We’ve all seen developments happening in the paid search front over the past 18 months from both Google Ads and Microsoft Advertising. Some of the changes involve:
    As innovation in digital marketing continues to grow at an exponential rate, smart PPC pros need to keep up with the market.
    Here are five trends you should be looking at in 2020 in order to stay ahead of the game.
    1. Audience Segmentation
    Audience segmentation is based on taking a group of people who have interacted with you online – either on your website, your CRM database, through a YouTube channel or one of your other social media channels.
    These people are then segmented based on:

  • What URLs they’ve visited on your website.
  • How they’ve interacted on your site (i.e., whether they’ve purchased).
  • What videos they’ve watched.

  • Then they’re placed into buckets that serve specific ads based on how they interacted with you.
    This allows you to increase or decrease bids to make sure you’re more or less prominent to your audiences based on the value that they have on your business.
    Although it seems very in-depth, this is still the most basic way to use audiences.
    However, as we gather more and more data on our customers and audiences, we can begin to break them up into specific buckets and thereby making our messaging even more personalized and our bidding strategies more informed based on specific data points.

  • What type of user are they? Where did they leave your site? Did they purchase something?
  • What are your audiences interested in?
  • What age and gender are they?
  • What demographic group do they fall under?
  • Where are they searching and browsing for you or your products? What device are they on?
  • Are they coming from other websites? What keywords are they finding you through?
  • Where are they in their life? Are they happy? Are they sad? Are they angry?

  • The inclusion of specific data sets, as well as inferred emotional data, means that you can make your ads extremely bespoke to the people you want to target.
    You can also identify exactly which type of person you should be spending your resources on to grow your business.
    Make sure to create audience lists in Google Ads to leverage this opportunity.
    How to Create an Audience List
    Step 1: In the top right-hand corner of your Google Ads account, click the Tools & Settings icon. Navigate to the Shared Library column and then click Audience manager.
    How to create an audience list - step 1How to create an audience list - step 1
    Step 2: In Audience manager, click on the blue circle with the plus sign to start creating a remarketing list.
    How to create an audience list - Step 2
    Step 3: Once there, you’ll have a drop-down menu of where you actually want to create your list. You can either choose from:

  • Website visitors.
  • App users.
  • YouTube users.
  • Customer list from your CRM database.
  • Custom combination.
  • How to create an audience list - Step 3
    Step 4: In this step, you’ll actually create your list. First, you need to name your audience.
    How to create an audience list - Step 4
    Next, select the List members – the type of visitors from which you’d like to create an audience. You’ll then have to identify specific rules according to the type of visitors you choose.
    Click on Create Audience once done.
    Step 5: The final step is assigning your audience to a campaign or ad group.
    How to create an audience list - Step 5
    On the left side of your Google Ads account, left click on Audiences. Once you’re in Audiences, click on the blue circle with a pencil inside.
    You’ll then get the screen on the right where it says Edit audiences. Here, the first drop-down Add to – you can either choose Campaign or Group.
    Once you’ve chosen which level you want, on the right-hand side you can then choose which campaigns or ad groups it actually goes into.
    You then have two options:

  • Targeting: For narrowing the reach of your campaign to specific audiences, and get reports.
  • Observation: For getting reports on additional items without narrowing the reach of your campaign.

  • Click Save. Your audience list is now into your campaigns and ad groups.
    So What Do You Need to Do?

  • Ensure you’ve created audience lists in Google Ads.
  • Use the data from visitors to your site to identify the most prominent and lucrative audience categories.
  • Begin creating more granular lists based on these criteria and create different campaigns and ad groups for each.
  • You should be maximizing your budget toward these audience-based campaigns.

  • 2. Automation & Account Management
    Automation has already started – but it’s going to be even more important in 2020.
    We’re already seeing it in:

  • PPC optimization: Automating the ability to identify opportunities within your PPC account to make changes and improve performance and account hygiene.
  • PPC account management: Automating rules within your account to manage bidding and daily account management tasks.

  • That said, not enough automation is being used in the industry currently. Automating processes, such as bid management, can help marketers harness the power of automation.
    Target CPA and ROAS are great examples of how this has been implemented already in day-to-day account execution.
    And even if you’re reluctant to let go of manually managing your bids, then there are other areas where you can apply automation to.
    A number of companies are emerging to knit together optimization across properties such as Albert, an AI tool that takes data from across all of your marketing activity and decides where investments should be focusing.
    Moment marketing tools such as Mporium will allow marketers to automate changes to the campaigns based on triggers from third-party sources such as TV, social media content, weather, and even stock market changes.
    What Will Be Different in 2020?
    In 2020, there will be an even bigger light shined on marketing performance, with clients and businesses requiring more data analysis, reporting, planning, and servicing.
    With more businesses advertising online, it will become more difficult to cut through the clutter.
    There will also be a higher prominence of automation tools to help you with optimization, daily tasks, reporting, project and account management.
    What Should You Be Doing About It?

  • There are plenty of ways to leverage automation in paid search:
  • Use scripts in Google and Bing to automate account management alerts and changes.
  • Invest in optimization servicing tools (OSTs), such as Adzooma, Search Squared or GOA.
  • Use bidding rules to manage the performance of your campaigns.
  • Set up alerts across all your activities to inform you of major changes.
  • Set up automated reporting, reduce manual reporting time.
  • Spend more time analyzing your data and audiences to deliver the best experience for your customers.
  • Test Smart Campaigns in Google Ads to hit your target KPIs.

  • 3. Voice Search
    ComScore predicts that by 2020, 50% of all searches will be voice searches.
    So what does this mean for PPC?
    This means that the search terms that trigger ads to appear are going to change as people interact in a more conversational way with their voice-enabled devices.
    Obviously, we’re still quite a long way away from seeing paid search within voice.
    That said, it would be beneficial to:

  • Start using more conversational and long-tail terms in your keyword targeting.
  • Make sure your landing pages are more conversational as well for both the UX and for SEO reasons.
  • Test and learn more long-tail terms in 2020, measure the impressions and impression share on them, as well as the CTR and CVR.

  • 4. Visual Search
    Search is becoming more visual. Now, you can upload an image to a search engine and use the engine to find you relevant results based on other images similar to the one you uploaded.
    Surprisingly, this development first came from the social media world with Pinterest releasing its first visual search tool in 2015. They have since refined their visual discovery tools with the introduction of Pinterest Lens in 2017.
    Other social channels such as Instagram and Snapchat followed suit, allowing users to search with images.
    Last year, Snapchat announced a Visual Search partnership with Amazon which allows users to search products on Amazon straight from the Snapchat camera.
    So what does this mean for PPC?
    Bing has also released its own visual search engine which allows people to do the same thing but use their entire index of the web as their source of information – much of the info that is on a retail site or social network platform.
    So What Do You Need to Get Ready For?
    Preparing for the growth of visual search now will make it easier for people to find you in the future. You should:

  • Start thinking about images that showcase your offering on your website.
  • Ensure they have the correct ALT text on them so the SERPs can pick them up.
  • Ensure you’re using the best images to showcase your products or services.
  • Use multiple images where possible so the SERPs have a choice of what to index.

  • 5. PPC & SEO Integration
    The relationship between PPC and SEO will be an important area to address moving forward. Both have their advantages and disadvantages, yet they can be used together to maximize your results.
    In 2020, make an effort to integrate PPC and SEO through:

  • Keyword unearthing.
  • Efficient position strategy.
  • Data and information sharing.
  • Increased SERP coverage.

  • What’s the Best Way to Do This?

  • Use PPC data to inform SEO of the most viable and profitable keywords to target for organic ranking boosts.
  • Use SEO ranking data alongside PPC bidding to identify which keywords you should be paying for and which ones you shouldn’t.
  • Use PPC copy data to help identify the best messaging to use for meta data in SEO.
  • Use PPC advertising alongside SEO organic listings to make your brand more prominent on the SERP against competitors.

  • Bonus: Attribution Measurement Will Be Your KPI in 2020
    Attribution is key to understanding the true value of your PPC spend. Make sure to use Google Analytics or other analytics tools to measure the direct and indirect effect of your target keywords on your overall business.

  • Do generic keywords play a part in brand awareness?
  • Do upper funnel keywords drive people to their end goal?
  • What other channels are effecting my PPC activity?

  • Answer these questions and use the data to plan your marketing spend.
    Q&A
    Here are just some of the attendee questions answered by Puneet Vaghela.
    Q: What are some automated rules most B2B companies should leverage in Google Ads?
    Puneet Vaghela (PV): B2B companies tend to be more lead focused, and so the most important metrics will be interaction with the website, buttons that have been clicked, form engagement and completion, and telephone calls and call interaction.
    These are all metrics you can find within Google Ads and through Google Analytics, and import them into your Google Ads account to set up automated bidding.
    Set up goals within Google Analytics to track how people interact with your site (e.g. for a form), set up goals for each step of the form process. Link your Google Analytics with your Google Ads, and import your goals into Google Ads as a conversion type.
    You can then start using automated bidding or CPA bidding based on these metrics to understand which keywords are driving the more engagement, and then push more budget into these areas.
    You can do the same with call tracking, as this is also a feature on Google Ads. Each call is recorded as a conversion, based on what length of call you set to be a conversion.
    So if you know that for your business, conversions take at least 3 minutes to complete over a call, then set the call length to 3 minutes and all calls over 3 minutes will be recorded as conversions in Google Ads. You can then auto-bid toward these conversions as well.
    Q: You talked about how SEO keyword rankings can be used to adjust PPC strategies, but what are some ways we can use PPC data to change SEO strategy?
    PV: SEO requires a more timely strategy, and so when you decide to optimize your site for a set of keywords, the only data you have is either from existing SEO traffic, or what you research on keyword tools.
    However, as PPC allows you to gather real-time data at keyword level, you can identify the highest converting terms for your business from PPC, and then decide to SEO these terms.
    Using the Search term report from PPC allows you to see which long tail and less competitive terms are driving conversions for you, and from here, you can start identifying more terms to SEO that will be easier to rank for, allowing you to reduce your PPC budget on these terms and re-invest it into other keywords that are more competitive.
    You can also use PPC audience data to see what types of people are interacting and converting on your site more, thereby tailoring your content and landing pages for SEO based on the people most likely to see them.
    Q: Do those voice search statistics hold true for B2B searches as well? I see people making voice searches for a new pair of pants, but not for business solutions.
    PV: I agree. The voice search revolution will be mainly for consumer products, as these are the ones that people will gain the most efficiency from on a day-to-day basis. B2B searches require more research, and also, the volume won’t be as high as for B2C searches.
    However, we’re seeing more and more searches for B2B coming through smartphones, and a study by Google and the Boston Consulting Group has predicted that 70% of all B2B searches will be on a smartphone by 2020.
    This means that people searching for B2B products and services will be on the move more, and so will be looking for information more directly.
    However, as more people use their smartphones, the likelihood is that they will begin to use them for their work lives as they do for their personal lives, and so if they are using voice search to find a pair of pants, they will probably transition into using voice search if they are looking for a conference venue or supplier of office equipment.
    Q: What keyword research tools do you use for voice search terms? Are these long-tail keywords different than the keywords you would find for traditional search?
    PV: There is no specific keyword research tool for voice search terms. As mentioned in the webinar, voice search will involve more conversational terms.
    For example, rather than someone just saying “clothes shop”, they will interact with their device by saying “where is the nearest clothes shop to me?” This means that search terms will be more long-tail.
    To identify these would be the same as setting up specific long-tail campaigns. Use the search term report in Google Ads to see which search terms triggered your ads, and the more conversational ones are most likely to be activated by voice.
    At the same time, use the Google Search Console to analyze your top URLs and gather a list of keywords from there to expand on.
    You should also use Google Autocomplete by typing in a top level keyword you are targeting or looking to target, and then see what suggestions appear on Google.
    You will probably notice a lot of question and long-tail based terms appearing, which you can take and target in a separate campaign to analyze performance.
    Q: Can you please provide a good practice for alt text on pictures?
    PV: This is something a lot of people don’t do well. It’s imperative to make sure that Google and Bing understand the context behind your images.
    Don’t use fragmented sentences to stuff keywords into it, but use descriptive sentences to say what is in the image. It’s also important you don’t use too many characters when describing your picture.
    Keep it to about 120-140 characters, which allows the search engine bots to understand what your image is about. Make sure you’ve got your descriptive sentence in within this limit.
    On top of this, use the keyword you want the image to appear for, but don’t stuff it in, make sure it flows naturally within the description. Usually, one or two mentions of the keyword are enough. Remember, content is king, readability is more important than volume.
    And also, don’t describe the image as an image. Use alt text that just describes what is in the image, do not start it with “image of…”, that would just be a waste of characters

    7 SEO Experiments to Test in 2020

    7 SEO Experiments to Test in 2020

    SEO isn't something that you learn once,and it's good to go forever.,Google makes over 3,000
    algorithm changes per year.,That's a lot of changes.,So if you're not continually testing,you're not going to do well and outrank your competitors.,Hey, everyone, I'm Saurabh Banerjee and today, I'm going to share with you seven SEO experiments,to test in 2020.



    The first test that I want you to try,is to A/B test your headlines.,You want to come up with a handful of different headlines,and test them against each other.,You can use tools like clickflow.com to do this.,The reason this is important is,,Google is all about user metrics.,If someone does a search for something,,heck, if 1,000 people do a search for the same term,and everyone clicks on the second result,instead of the first result,,what does that tell Google?,

    The second result is more relevant.,It doesn't matter if the first result has better SEO,or more backlinks.,They do not care.,It shows them that the second result is more relevant,and that the second result should be ranking number one.,And some quick things that you can do,to ensure that your headlines, your title tags,,get more clicks.,One, you can add the years to the end of the title,,such as updated in 2020, updated in 2019.,Those things help with a lot more clicks.,You can also do something in which you ask questions,in your title tag.,

    What is SEO?,What is digital marketing?,Questions tend to increase click-throughs by over 10%,,according to ClickFlow.,Another simple thing that you can do is evoking curiosity.,Example, the seven benefits of green tea.,Number six will shock you.,That's a good example of like,,oh what's number six?,Well, if you want to find out, you got to click through,and find out more.,

    So continually test your title tags,,and ClickFlow will give you ideas on what you can do,to improve your title tags,,and they have a free version of their product,or a free trial, so that way you can get started,without spending any money.,The second experiment I have for you to run,is create separate headlines for social media and SEO.,Now in the first tip,,I talked about adjusting your headlines, your title tags,,so you can increase your click-through rate,on Google and boost your rankings,,but here's the thing.

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    What is SEO/ Search Engine Optimization

    What Is SEO / Sеаrсh Engіnе Oрtіmіzаtіоn?



    Whаt Iѕ SEO? 


    SEO ѕtаndѕ fоr “ѕеаrсh еngіnе орtіmіzаtіоn.” It іѕ thе рrосеѕѕ оf gеttіng traffic frоm thе “frее,” “organic,” “еdіtоrіаl” or “natural” search results оn ѕеаrсh еngіnеѕ.

    All major ѕеаrсh еngіnеѕ such аѕ Google, Bіng and Yahoo hаvе рrіmаrу ѕеаrсh rеѕultѕ, whеrе wеb раgеѕ аnd оthеr соntеnt ѕuсh аѕ videos оr local lіѕtіngѕ аrе ѕhоwn and ranked bаѕеd оn whаt the search engine considers mоѕt rеlеvаnt to uѕеrѕ. Pауmеnt іѕn’t іnvоlvеd, аѕ іt іѕ wіth раіd ѕеаrсh ads.

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    Mоrе SEO Advісе Fоr Bеgіnnеrѕ 

    For more bаѕіс but аlѕо іn-dерth аdvісе, оur Periodic Table Of SEO Suссеѕѕ Fасtоrѕ, ѕhоwn bеlоw, іntrоduсеѕ уоu to аll thе kеу соnсерtѕ уоu need tо knоw:


    Guіdе Tо SEO 

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    Chарtеr 1: Tуреѕ Of Sеаrсh Engіnе Success Fасtоrѕ
    Chapter 2: Cоntеnt & Sеаrсh Engіnе Success Factors
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    Chарtеr 4: HTML Cоdе & Sеаrсh Engіnе Suссеѕѕ Fасtоrѕ
    Chарtеr 5: Truѕt, Authоrіtу, Identity & Sеаrсh Rаnkіngѕ
    Chарtеr 6: Link Buіldіng & Rаnkіng In Sеаrсh Engines
    Chарtеr 7: Personalization & Sеаrсh Engіnе Rankings
    Chарtеr 8: Sосіаl Media & Rаnkіng In Sеаrсh Rеѕultѕ
    Chарtеr 9: Vіоlаtіоnѕ & Sеаrсh Engіnе Sраm Pеnаltіеѕ


    Anоthеr еxсеllеnt guіdе is Gооglе’ѕ “Sеаrсh Engіnе Optimization Starter Guіdе.” This іѕ a frее PDF dоwnlоаd that соvеrѕ bаѕіс tips that Google рrоvіdеѕ to іtѕ own еmрlоуееѕ on how to gеt lіѕtеd. Yоu’ll find іt here. Also well worth сhесkіng оut іѕ Mоz’ѕ “Bеgіnnеr’ѕ Guіdе To SEO,” whісh уоu’ll fіnd hеrе, and thе SEO Success Pуrаmіd from Smаll Business Search Mаrkеtіng.

    Dаіlу SEO News & Exреrt SEO Advісе

    In addition tо dаіlу nеwѕ ѕtоrіеѕ frоm оur editorial staff, we рublіѕhеѕ daily articles frоm еxреrt соntrіbutоrѕ that соvеr SEO іѕѕuеѕ mainly frоm an іn-thе-trеnсhеѕ реrѕресtіvе.  Brоwѕе thе SEO Chаnnеl fоr the most rесеnt SEO nеwѕ stories аnd еxреrt соlumnѕ, or sign uр tо receive all of оur SEO rеlаtеd content vіа email.


    SEO Library

    Thе SEO Library is аn аrеа within Sеаrсh Engіnе Lаnd that рrоvіdеѕ a соllесtіоn оf аll ѕtоrіеѕ wе’vе wrіttеn оn thе tоріс оf SEO. Wе аlѕо hаvе ѕub-саtеgоrіеѕ, including:

    SEO: Blogs & Fееdѕ
    SEO: Clоаkіng & Doorway Pаgеѕ
    SEO: Cоntеnt аnd Wrіtіng
    SEO: Crawling аnd Rоbоtѕ
    SEO: Dоmаіnѕ & URLѕ
    SEO: Duplicate Cоntеnt
    SEO: Flаѕh
    SEO: Gеnеrаl
    SEO: Imаgе Sеаrсh
    SEO: Local
    SEO: Mobile Search
    SEO: Redirects & Mоvіng Sіtеѕ
    SEO: Spamming
    SEO: Submіttіng & Sitemaps
    SEO: Tаggіng
    SEO: Tіtlеѕ & Descriptions
    SEO: Video Search
    Alѕо see our rеlаtеd Lіnk Buіldіng category аnd thеѕе sub-categories:

    Link Building: Lіnk Bombs
    Link Buіldіng: Lіnkbаіt
    Link Building: Pаіd Lіnkѕ

    In addition tо соvеrіng SEO generally, Search Engіnе Land also hаѕ ѕеаrсh engine optimization аrеаѕ specifically fоr еасh оf thе major ѕеаrсh еngіnеѕ:

    Gооglе SEO
    Bіng SEO
    Yаhоо SEO

    Alѕо wіthіn оur lіbrаrу іѕ thе Hоw To: SEO ѕесtіоn, whісh іѕ dеvоtеd tо рrасtісаl tips аnd tactics аbоut ѕеаrсh engine орtіmіzаtіоn.


    Search Engine Optimization Strategy | How to make SEO Strategy


    I hope you have some idea on search engine optimization strategy making, if yes then this fundamentals can be easily adopted at your end. To perform search engine optimization strategy for any project like real estate, doctors, school, politicians etc. If you don't know How to make SEO Strategy then this is going to be important lesson for you. You should definitely follow the importance of what makes it different and what makes it easy for you or your team to work under.



    1. SEO Objective of real estate: To be honest this is the most important part of search engine optimization strategy, SEO Objective of any project has to be simple and focused evey month. Which means your objective like Traffic generation which should last to leads generation through your website should be clear. It has to be defined why did you choose this SEO Objective of real estate and what else can be included?

    2. SEO Principals and Technique: After fixing your SEO Objective of real estate your second important work mode should revolve around what is the best technique to be integrated on that real esate project. Should it be white hat, grey hat or black hat technique and the principal like getting your website onpage fixed; fixing Onpage optimization reduced the SEO link building activity work which is a good sign.


    3. SEO Link building: Once Technique and Principals are settled, just switch to which SEO keywords you would like to introduce in your real estate work and which long tail keywords would be better to rank on top with 4 months. Long tail keyword for real estate would be like; “top 10 apartments in south Kolkata” or “best 2 bhk apartment in south Kolkata”.

    4.    Mobile SEO strategy: Mobile SEO strategy in 2019 is the most important part you have to make and deliver result as per Mobile SEO strategy like voice command SEO searches, use phrases like "near me", get your website and landing page SEO friendly, get mobile search traffic using SEO methods.

    5. Search engine optimization strategy measurement: Once every month SEO activity is delivered on real estate project your onboarding of client should be placed rank tracking using serpbook or serplab measurement tool, along with SEMRUSH or Ahrefs which will show keyword is ranking on which position for which url of your website.

    6. SEO Ranking expectation: The Last and final inspiration, you can just expect the result when it going to show on SERP's. You can never guarantee the Search engine optimization strategy has worked for you or not! You have to belive and see the result by checking the above Serplab or Serpbook result and keep on building backlinks eveymonth

    How to use Digital Marketing for Medical Industry



    Its been a decade since medical industry has not taken a huge impact in the business. Market is huge but the return is way less as compared to other Industries. To make this a big impact we are here to know HOW TO USE DIGITAL MARKETING FOR MEDICAL INDUSTRY.

    Coming to the point:

    1. What is our GOAL - For any business the goal is to achieve leads which is converted to sales at some point of time

    2. Channels to promote your medical Industry - Facebook is a good reach media for your medical industry but it provides cheap quality of leads. Whereas Google has a great quality of leads as user searches for the keywords and gets landed on your website. In Facebook you invest less money and get more leads and w.r.t. that Google would be highly chargeable but it will be converted to Sale 

    3. Your CONTENT -  To use digital marketing for medical industry your content should be precise and should impact the end user to real about your medical fundamentals and what are your services in that area. The content is King, it has to be 100% user generated, plagiarism free you can check it by visiting COPYSCAPE website or SMALLSEOTOOL.com










    Get certified on Advanced Digital Marketing course in Kolkata, West Bengal


    Get certified on Advanced Digital Marketing course in Kolkata, West Bengal


    If you are looking for the best and reputed digital marketing training in Kolkata and make most of your career goal in this domain?

    https://www.mb104.com/lnk.asp?o=16872&c=918271&a=336585&k=0BAA34FC57D9441460E3A697AE689445&l=18077
    Then HEY you are on right platform!

    Welcome back again to my blog where you will get an idea which is the digital marketing training course in Kolkata. The City of Joy has a lot to provide you in terms of educating the youths. Digital Marketing training is the trending in market for most of the institute. If you are in Park Street and passing by through Barbeque Nation then you will find the best and top rated Digital Marketing Training Company in Kolkata, they have the trainers from best SEO training in Kolkata.

    Kolkata city is always one step ahead on implementing new things in business and in education both. Industries need experienced digital marketing training companies in Kolkata to collaborate so that they get fresh students in a better price rate which utilizes there efficiency on real live projects And to pose the demand for digital marketers, there will be plenty of opportunities for job-seekers to get into the field.
    Digiperform are the advanced institute of digital marketing in Kolkata, West Bengal. They also provide jobs in digital marketing companies at Kolkata The Faculty is highly training on this field and knows every INN and OUT of Digital Marketing. He has 8 years of entire digital marketing experience. Apart from Digital Marketing he is into Internet Marketing training as well.

    Check out there Digital marketing course in Kolkata specially designed for youths, business owners, housewifes. They do also help you on getting jobs in digital marketing at Kolkata

    Look that there Feedback by Students https://goo.gl/maps/koUYY7JyP2o






    Check out there student placed as in top seo analyst in Kolkata


    You may contact Faizan Rahman the Center head and get the enrollment done



    Social Media Campaigning for Politicians


    Social Media Campaigning for Politicians




    Social media lets you reach many people with news about an individual’s goal. Without social media, some of these people would never hear about you. If you can use social media to well, you can improve awareness of your party, increase the number of visitors to your website, and earn more voters.

    Social Media Campaigning for Politicians


    Social media campaigning for Politicians is a crucial part of winning the elections. Politicians nowadays tend to focus more on social media to target the youth group. Facebook, Twitter, Instagram handles all are used to target the youth generation mainly. One needs to be fully active and post regularly in the handle so as to stay attached with the public in all its handle and showcase oneself as an influencer.

    Narendra Modi, the Prime Minister of India has shown the power of digital presence, he has 46.2 million followers in twitter as the third ranked person in twitter globally and world’s number 1 leader in Facebook and Instagram. US President Donald Trump, No. 2 on Facebook, is way behind Modi with 23.3 million likes. At fourth place is the official page of Indian Prime Minister’s Office (PMO India) with over 13 million likes. External affairs minister Sushma Swaraj’s personal account, at No. 20, and her ministry’s account are the only two other pages from India that feature in the Twiplomacy list by communications agency BCW. She too is very active in social media and helps people with passport and visa related issues thus making her a popular lady in social platform. On photo sharing also Modi tops in Instagram. With 7,22,184 interactions per post on average, Modi has also been found as the most effective world leader.
     

    The India Prime Minister has become strong among the youth because of his constant social media presence. Not only the youth of India know him, but he is famous around the globe.

    Seeing that Narendra Modi has taken this initiative ahead, other ministers have also targeted companies to handle Social Media Campaigning for Politicians

    The above data clearly shows how important role social media campaigns pay for political parties in order to gain voters and be aware of people’s difficulties.

    Click here to know more


    Influencer Marketing Platform | How to become a Influencer


    Popxo is the top rated Influencer Marketing Platform, this is the only website created for ladies, teens and women. The purpose of the Popxo is to connect the Latest Lifestyle News, Hot Trends & Videos, Celebrity Styles & Events with the world. Their target audience is niche targeted. The company is old and founded by Priyanka Gill and Namrata Bostrom.




    This Influencer Marketing Platform in India - Popxo was founded in back 2014 and the head office is based in Delhi, ever since this company is in Market the young brigade had a made a huge interest in this field and ever since the hashtags been used by influencers the company is in huge scale and it’s has not millions of traffic in hashtag and its growing.

    I started using personally this platform since 2017 and make this influencer marketing platform as my earning method. They provide 0.15 Rupees per click earning method in which you have to just viral there any blog link listed on the website through YOUR marketing channel in an ORGANIC way (no invalid bot’ed clicks)

    They also have iOS and Android apps where users post without filters, and without judgements - asking and answering questions and creating a community for like-minded girls which is a very great initiative by the team of Popxo. Mostly the entire office have female coworkers which makes them energetic to work on the similar kind of domain as per the interest.


    POPxo creates stories, videos and social media content about the things young Indian women care about which reaches to mass people based on targeting, age group and interests that encourages talented social media users to join up as an influencer.... Once approved it is up to the influencers to publish the content and share it with their audience like Instagram and get the most of the revenue from it.

    To know more about Influencer Marketing and how you can be the top Influencer and earn from Popxo and Plixxo, just drop your message below and I will get back to you



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    7 Digital Marketing Trends to Consider for 2020

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